Setting and Tracking Goals
A goal without a plan is just a wish...
IT HAS TO BE GENUINELY IMPORTANT TO YOU AND YOUR TEAM
Your goals must be genuinely important to you and your team, not something you think you should do or something other people want you to do. You need to have a real, deep down, and genuine pull to achieve what you want. If you don't have that real desire, then you'll always find a reason to put it off or you won't give it your all.
Questions to ask yourself: Do my goals align with the agency culture? Does my team feel like they are part of the goal setting process? Are my goals both attainable and ambitious?
SET MEASURABLE GOALS AND IDENTIFY AN ACTION PLAN
If your goal is measurable then you can track your ongoing progress. Let's take a goal of annual sales of $500,000. That means by June, I'd really like the team to be at around the $250,000 mark. Break that down to a monthly and weekly basis. Evaluate your goal on a regular basis.
By monitoring and measuring your progress each month or even each week, you can see what's working and what's not and adjust as you go. By breaking the goal into smaller monthly goals, you are constantly working toward your goal.
S.M.A.R.T. GOALS
This method helps push you further, gives you a sense of direction, and helps you organize and reach your goals.
Specific —
What exactly do I want to do?
Measurable —
How will I track my progress?
Attainable —
Is this realistic? Do I have what I need to make it possible?
Relevant —
Why am I doing this? Does it matter to me?
Time-oriented —
When will I have this completed?